Each year, under the leadership of the president-elect, a chapter Strategic Planning committee surveys membership, does an internal and external evaluation, reviews accomplishments, and updates the Chapter Strategic Plan. The Plan is then allocated with time and money to determine what will be accomplished to serve membership and grow the Chapter. This year’s plan, as always, has many opportunities in a variety of areas for you to get involved. Our Chapter, and the Society, welcomes any member with an interest in promoting the profession of interior design and growing their personal or business skills while networking with other professionals and making new friends. It’s a little like the lottery commercials – you have to be in it to win it.
Chapter Vision:
ASID Connecticut is the definitive resource for knowledge sharing and professional practice for all Chapter members.
Chapter Mission:
Promote and improve the standards of practice
Program Goal:
Ensure that all ASID CT programs, services & communications optimize members’ experience
Objective 1: Develop programs that meet the needs of diverse membership & address geographic challenges
Strategy A: Plan events with allied organizations (AIA, IIDA, CCID, Industry Partners and
students)
Tactic - Offer 3 programs, at least one designed to unify contract & residential designers
Tactic - Implement IP/Student Fashion Show
Tactic - Coordinate Holiday Gala with IIDA
Tactic - Develop evaluation system for chapter programs
Strategy B: Facilitate professional and career development
Tactic - Promote community service opportunities
Tactic - Organize STEP / NCIDQ preparation, with IIDA participation
Tactic - Provide one CEU opportunity, with IP participation
Tactic - Implement a career event for students, with IP participation
Tactic - Promote IP group meetings
Tactic - Set up task force to evaluate "Designer Consulting Service" as potential revenue
generator
Objective 2: Communicate current information, educational and program opportunities
Strategy A: Identify best channels of communication
Tactic - Inform members of relevant issues (FYI) and encourage email communication
Tactic - Maintain and improve chapter website and encourage Portfolio sales
Tactic - Promote sponsorship opportunities in newsletter, website and at events
Tactic - Publish three newsletters on website & print one of these issues per year
Strategy B: Support CCID
Tactic - Provide CCID funding in equal disbursements
Tactic - Educate design community on right to practice issues
Objective 3: Expand new and existing member involvement
Strategy A: Increase membership by 10%
Tactic - Target list of unaffiliated designers, industry representatives & students and include
in mailings
Tactic - Offer a ‘new member welcome event’
Tactic - Create and distribute new member info packets
Tactic - Promote ‘Sponsor a Student’ campaign
Strategy B: Actively manage, track and maintain member retention
Tactic - Implement membership out-reach program
Tactic - Establish coordinator to promote peer group networking
Tactic - Encourage graduating seniors' advancement to Allied membership
Management Goal:
Improve Chapter organization and management
Objective 1: Set up procedures for board and committee operation
Strategy: Train Board members, volunteers & administrative staff
Tactic - Hold Board training session
Tactic - Train committee chairs & administrative staff; encourage inter-committee
communication
Tactic - Assist Nominating Committee to better inform Board candidates
Objective 2: Restructure Chapter administration
Strategy: Develop systems for efficient operations
Tactic - Establish annual contracts with chapter consultants, with job descriptions and annual
review criteria
Tactic - Evaluate & inventory chapter equipment
The Program Planning Committee hard (?) at work. If the planning is this much fun –
imagine what the programs will be like !
L to R: Rick Friswell, Industry Partner of ASID (Design Forum Chair), Lorraine Guerra D'Anchise (Hospitality), Elizabeth Clark, IP (Sponsor/Advertising Chair), Robin McGarry, ASID (Director of Membership), Maggie Cole, IP (IP Rep to the Board and head of the Program Team), Patti Guerra, Allied Member ASID (Annual Meeting Chair), Terry Scarborough, ASID, (Chapter President), Anne Garland, ASID (Chapter President Elect), Ken Deck, FASID (November Meeting Chair) Not pictured: MaryAnn Howell, ASID, (Director of Professional Development and Government Affairs).